Lack of client knowledge

It’s extremely rare that I’ve had an interaction with a client where the phrase ‘usability testing’ doesn’t garner an inquisitive look. At the very least, mentioning usability usually sparks an interesting dialogue, but it’s often the first time clients have heard of such a thing. That also mean it didn’t make it into the budget for this project.

Client assumption of expertise

If a client does understand the purpose and value of usability testing, they may be curious why you’d like to have usability testing sessions on their website if you’re a professional designer. If designing websites is your profession, why should you need to test your design concepts? Shouldn’t they work already? Why should we pay for that?

Where’s the value?

In my personal experience, usability testing, unless requested, is often an addition to project scope that clients aren’t willing to pay for. Unfortunately, client bias as far as their experience on the Web often has detrimental effects on their interface design when they begin to direct the project a bit too much. It’s at those times when a usability test would come in like The Dark Knight and save the interface once and for all.

While that list is extremely truncated and narrow, it gently sums up my experience with usability testing client work.

Fortunately, a negative response to usability testing isn’t completely consistent. From time to time a client will come in fully versed in the importance and value of usability testing. It’s a pleasant surprise to hear a client say they’d like to integrate testing into the process as a way to ensure their product will perform to the best of our ability.

Testing environment

The process of usability testing itself can be put together a number of ways. Much of the time, a usability test will be conducted in a closed room. The user being tested will sit at a workstation with an instructor, who will request certain actions from the user and observe his or her method of completing that request. The computer screen is recorded using additional software on the computer, and the interaction between the test subject and instructor is recorded with a video camera.

The process is quite basic, but the knowledge gained is invaluable. Viewing the footage from the camera in sync with the screencast from the computer will bring design flaws to the surface for examination. Compensating for weakness in the design and repeating the test helps to create a much more effective interface.

Enter Silverback

Silverback first hit the Web boasting a unique site and a killer application icon. The design itself quickly made huge waves among the design and development community, a genius move. No one had any concrete information on the purpose of the site, but we were drooling already. We knew Clearleft had something very interesting up their colelctive sleeve.

Skip ahead a few months and we find out exactly what Silverback is; Spontaneous, unobtrusive usability testing software for website designers. Fantastic! Silverback is going to bring usability testing to Mac in a big way.

What does Silverback do?

My favorite applications do one thing and do it well. Silverback will be one of those applications. The website follows the same path by explaining the purpose of Silverback in a short, to-the-point list:

• Capture screen activity
• Video the participant’s reactions
• Record the participant’s voice
• Add chapter markers on the fly
• Control recording with the remote
• Export to Quicktime

Silverback fills a niche market of designers looking for a quick and easy way to conduct usability tests that will integrate easily into a workflow. Silverback is it.

Silverback is an application that doesn’t need an instruction manual. While the feature set isn’t extensive, the application follows a natural workflow allowing you to easily discover application use within a few seconds.

After creating a new project, you’re able to begin your test sessions. Each session is logged for future reference.

Before each session begins, you’re able to ensure the camera used to record the user’s face is properly positioned. You can also record the users name as well as any notes you have about the session. After starting the session, the screen will blank out in preparation for your subject.

A straightforward instruction screen is in no way intimidating to your subject.

Sessions are neatly organized for future reference. It really can’t get much easier than that. If applicable, you’re able to easily export any session. You can set a number of options, including the size and position of subject footage.

Another great thing about Silverback is the slick integration of the Apple Remote. Using the remote, you’re able to interact with the recording behind the scenes. You’re able to insert markers in real time, allowing for quick navigation of an exported QuickTime composite. I think that’s a great idea and fantastic example of ingenuity.

Silverback is game-changing

In my opinion, Silverback is offering an extremely low cost, effective solution for many designers. At $49.95, you would be hard pressed to find a better option for Mac at this point. A big congratulations to the group at Clearleft for a job very well done. I’m very much looking forward to improvements made in the software.

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As an update to the list of things I was looking to complete during my time off, it was just the thing I needed. I was able to spend some much enjoyed quality time with Carrie (she got us a Wii!) and I was able to get a number of things done with/for my family.

Some technical details

It was good to try and unplug for a short amount of time and focus on some other things going on. At the same time, however, it was great to have some more time to read up on some things I’ve been meaning to teach myself for some time. I recently cracked open Essential ActionScript 3.0 and try to get myself more versed in that area as well as Flex and AIR. I’ve been meaning to get into Flash for (literally) years, so what better time than now? My question to you is this: are you at all interested in me writing pieces on the topic of Flash? I’d love to start writing and thinking about the general effect the technology has and will continue to have on Web development, but I’d like to know if anyone is at all interested before doing so.

On top of that, I’ve been playing a bit with the Fireworks CS4 beta and (partially) opposed to some people, I’m loving where things are headed. I’d like to post updates on the application side of things as well, including text editors, FTP clients, and some of the other tools I find myself relying on quite a bit. My issue with that, however, is that the posts would turn out to be heavily Mac oriented, and I’m not completely comfortable writing articles that aren’t useful for everyone. Are readers using Windows/Linux opposed to articles written about Mac software? Please take a second to leave a quick note regarding your stance on the matter, even if you’re a Mac user, I’ll base my decision on whether or not to write articles of that type on the comments.

Please bear with me for just one more week

All in all, I hope I didn’t lose too many subscribers, and you can expect some new articles to be posted starting a week from today. Stay tuned!

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